Tag: fractional
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The CRO has landed
Congratulations, you are a CRO, you have about 18 months (average tenure for a CRO) to make your impact. You have one of the most prestigious ejector seats in modern business, get it right and you are a legend, get it wrong and your expensive head is the first to roll. Some people might call…
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Growth Guardians
The Chief Revenue Officer is one of the best jobs in business today. It has a huge remit, it sits at the top table and it can create real change. Get it right and you can transform your whole company and its trajectory. However, it is a new role which has emerged within the Start…
The NOT so secret CRO 