Tag: Growth
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Reframing Customer Growth
One of the most important revenue levers in any business is Customer Growth. In a SaaS business it is even more important as it is the most cost effective and lowest risk revenue expansion for a company. Often, the focus on acquiring new customers is so intense that is overshadows the potential that lies within…
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The CRO has landed
Congratulations, you are a CRO, you have about 18 months (average tenure for a CRO) to make your impact. You have one of the most prestigious ejector seats in modern business, get it right and you are a legend, get it wrong and your expensive head is the first to roll. Some people might call…
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Hiring a CRO
The timing of a Chief Revenue Officer (CRO) hire is a pivotal moment for any business. If you get it wrong you are wasting a lot of time, money and resources. In my experience hiring a CRO has one important subjective consideration. Are you ready to share the limelight with someone else? Once you bring…
The NOT so secret CRO 