Tag: qualification

  • Do you really know what your customer is trying to do?

    Do you really know what your customer is trying to do?

    In the landscape of B2B technology sales, every offering aims to resolve a distinct client problem. However, the disparity between understanding the solution and genuinely enhancing a client’s business is monumental.  Whilst it can be argued that some of the best new business sales people innately understand this, it is rarely the case that this…